Ebay has long been the platform of choice for people who want to sell items. Wholesalers, drop-shippers and others use eBay's auction services to list items they have for sale. Sometimes an amazing product is not enough to generate traffic to an auction page.
Search Engine Optimization is the key to ranking higher in the search engines. eBay power-sellers use SEO tools to drive traffic to their pages and increase sales. Increasing your search engine rankings will drive potential customers straight to your eBay auction pages.
- Skill level:
- Moderately Easy
Use the Google Adwords Keyword Tool in the resources section to determine how many people are searching for your products every month. Type in your product keywords, type in the captcha code and click "get keyword ideas" under the boxes.
Look at the Global Monthly Search Volume number next to all keywords. Your keywords should reflect a number higher than 10,000 and no more than 100,000. The basic principles of Search Engine Optimization teach that keywords should generate enough searches to sell a product without having too much competition for search rankings
Compile a list of terms from the keywords list. Change your keywords and do a second search. The goal is to derive a list of top ten keywords to use when selling your products.
Navigate to a Google Search page and do a search for the eBay products you are selling. At the top left of the screen you will see a link that says "more search tools." Expand that menu and scroll down to the Google Wonder Wheel. The Google Wonder Wheel will show you eight extra ideas searched for by people who search for your products.
Look at the top right corner of the Google page to get an accurate number of websites that are using your keywords. If the number is too high you will have a hard time placing well in the search engines. Run your top ten list through the Google Wonder Wheel to determine which set of keywords doesn't have more than 100,000 sites associated with it.
Use your keyword research to write compelling eBay item copy. Be specific and describe your products in detail. When people look for items on-line they want to buy from a reputable company that knows about the product. Good copy assures the reader and promotes a trusting relationship.
Link your other products together on eBay using in-text links. Back-linking gives your product pages authority within the Search Engine Ranking pages.
Use the maximum number of tags on every item page. Input the keywords from your top ten list and any other terms a customer may use to search for your products. Some SEO guru's advise the use of common misspellings in keyword tags. The SEO camp is split fifty-fifty on whether this helps your page rank or just makes you look unprofessional.